You are probably looking at this page because you are carrying a few extra pounds that you would love to get rid of! You are probably confused by the masses of advice, information and diets bombarded at you on TV and in magazines every day.

I strongly believe that all this confusion is created for 1 reason alone, that is to make money. Publishers of diet books, magazines, DVDs and TV programmes are making absolute fortunes by re-inventing ways of saying the same things that you already know:
 

That's basically all there is to it, yet we get conned month after month by flashy new ideas! The supermarkets certainly don't help, on my last visit I counted:

Some of the Doctors are just as bad, the number 1 best selling health food book of 2005 by Dr Gillian McKeith was full of good advice but embracing the health benefits of aduki beans, mung beans, dulse seaweed, daikon root, and sprouted quinoa might cause you to lose a few friends!

I can help you manage your weight and feel better with simple nutritional advice that is easy to understand. I have spent a long time studying nutrition and the effects it can have on your body so you don't have to!

Here are just a few basic facts:

Let's say the average person needs about 2000 calories to get through a normal day. If you put in 2500 calories your body can burn the extra 500 through physical exercise. If you don't burn them up then guess what... your body stores the extra 500 calories for a rainy day!

Why some diets fail.

If you decide to go on a diet, without exercising, and consume only 1500 calories per day then you will lose weight in the short term. However, your body will lose muscle (which is 80% water) and not fat. Also, your body quickly adapts to your new 1500 calorie intake by reducing your basal metabolic rate (the number of calories you burn during normal daily activities) and you will soon stop burning those extra calories. Worse still, if you return to eating 2000 calories a day your body doesn't react quickly and assumes it's getting an extra 500 calories and stores them for that rainy day!

Therefore it becomes almost impossible to sustain the weight loss, and in almost every occasion, people who try to lose weight through limiting of their food intake will in fact eventually end up putting weight back on. This is when we usually buy another diet book and start the process all over again! I'm sure you've heard the term, Yo-Yo dieting.

Now for the FAB part.

Exercise helps us to burn calories and lose weight in two different ways.

First, it causes the muscles of the body to do more work. Second, it enlarges our muscle tissue, thus raising our metabolic rate. This is because muscle is more metabolically active than body fat and needs ten times as many calories than fat just to live.
So physical activity leads to immediate calorie expenditure during a particular exercise, and also helps us to continue burning extra calories even when our exercise routine is over. Bonus!

The most sensible way to lose weight long term is to lower you daily intake by 250 calories and burn 250 calories through some form of exercise. 250 calories is the same as a 4 finger Kit Kat and a 30 minute jog or brisk walk. This simple method will lose 1lb of fat per week. It might not sound much but it is approximately 1 stone every 3 months or 4 stone in a year!

If you want to know more about my nutritional advice and the services I offer then get in touch.

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